留学社区

目录

雅思阅读真题模拟:Selling Digital Music Makes Sense

字典 |

2011-06-03 20:05

|

【 liuxue86.com - 雅思阅读 】

  本文来源于北京语言大学雅思培训中心向网友提供的在难度、长度、题材、题型方面与雅思考试近似的练习。这些练习,均以最新的国外报刊上的文章为素材,按雅思阅读的题型,出题并提供答案及简单注释。欢迎大家积极使用。 

Selling Digital Music without Copy-protection Makes Sense 

  A.  It was uncharacteristically low-key for the industry’s greatest showman. But the essay published this week by Steve Jobs, the boss of Apple, on his firm’s website under the unassuming title “Thoughts on Music” has nonetheless provoked a vigorous debate about the future of digital music, which Apple dominates with its iPod music-player and iTunes music-store. At issue is “digital rights management” (DRM)—the technology guarding downloaded music against theft. Since there is no common standard for DRM, it also has the side-effect that songs purchased for one type of music-player may not work on another. Apple’s DRM system, called FairPlay, is the most widespread. So it came as a surprise when Mr. Jobs called for DRM for digital music to be abolished. 

  B.  This is a change of tack for Apple. It has come under fire from European regulators who claim that its refusal to license FairPlay to other firms has “locked in” customers. Since music from the iTunes store cannot be played on non-iPod music-players (at least not without a lot of fiddling), any iTunes buyer will be deterred from switching to a device made by a rival firm, such as Sony or Microsoft. When French lawmakers drafted a bill last year compelling Apple to open up FairPlay to rivals, the company warned of “state-sponsored piracy”. Only DRM, it implied, could keep the pirates at bay. 

  C.  This week Mr. Jobs gave another explanation for his former defence of DRM: the record companies made him do it. They would make their music available to the iTunes store only if Apple agreed to protect it using DRM. They can still withdraw their catalogues if the DRM system is compromised. Apple cannot license FairPlay to others, says Mr Jobs, because it would depend on them to produce security fixes promptly. All DRM does is restrict consumer choice and provide a barrier to entry, says Mr Jobs; without it there would be far more stores and players, and far more innovation. So, he suggests, why not do away with DRM and sell music unprotected? “This is clearly the best alternative for consumers,” he declares, “and Apple would embrace it in a heartbeat.” 

  D.  Why the sudden change of heart? Mr Jobs seems chiefly concerned with getting Europe’s regulators off his back. Rather than complaining to Apple about its use of DRM, he suggests, “those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free.” Two and a half of the four big record companies, he helpfully points out, are European-owned. Mr Jobs also hopes to paint himself as a consumer champion. Apple resents accusations that it has become the Microsoft of digital music. 

  E.  Apple can afford to embrace open competition in music players and online stores. Consumers would gravitate to the best player and the best store, and at the moment that still means Apple’s. Mr Jobs is evidently unfazed by rivals to the iPod. Since only 3% of the music in a typical iTunes library is protected, most of it can already be used on other players today, he notes. (And even the protected tracks can be burned onto a CD and then re-ripped.) So Apple’s dominance evidently depends far more on branding and ease of use than DRM-related “lock in”. 

  F.  The music giants are trying DRM-free downloads. Lots of smaller labels already sell music that way. Having seen which way the wind is blowing, Mr Jobs now wants to be seen not as DRM’s defender, but as a consumer champion who helped in its downfall. Wouldn’t it lead to a surge in piracy? No, because most music is still sold unprotected on CDs, people wishing to steal music already can do so. Indeed, scrapping DRM would probably increase online-music sales by reducing confusion and incompatibility. With the leading online store, Apple would benefit most. Mr Jobs’s argument, in short, is transparently self-serving. It also happens to be right. 

  想了解更多雅思阅读网的资讯,请访问: 雅思阅读

本文来源:https://ielts.liuxue86.com/i/236604.html
延伸阅读
对于想提升雅思阅读成绩的同学来说,大家可以看看出国留学网准备的怎样提升雅思阅读考试的基本能力?下面就来看看吧!巧用文章记单词根据自己的英语基础制定出每天能够坚持的,切实可行的背单词
2019-05-17
雅思考试阅读部分的题型,主要可以八种题型。这八种题型难度和出现频率都不尽相同,在以后会对部分题型进行更为详细的介绍。今天就整体地介绍一下2019年雅思阅读开始备考指南。在做雅思阅读
2019-05-11
雅思阅读做题慢游哪些原因?这是正在备考雅思阅读的同学需要了解的,那么接下来就和出国留学网一起来看看怎样提高雅思阅读的速度?(1)边看雅思阅读文章边默读出来以前初高中学英语的时候,老
2019-05-08
对于雅思考试来说,时间是比较关键的,那么今天就和出国留学网的小编一起来了解一下如何节省雅思阅读时间?第1步雅思阅读考试中,考生拿到雅思阅读的试卷后应该首先应该闭上眼睛,稳定一下自己
2019-04-26
对于很多准备考雅思的同学们来说,不知道准备得怎么样?那么今天就和出国留学网的小编一起来了解一下雅思阅读考试解题技巧。listofheading题①根据topicsentence解题
2019-03-16
对于很多准备考雅思的同学来说,雅思阅读是比较难的,那么今天就和出国留学网的小编一起来了解一下这篇雅思阅读真题精选。NatureorNurture?AAfewyearsago,ino
2018-04-08
雅思阅读的备考,比较好的方法就是多找一些月的真题来做,接下来就和出国留学网来看看雅思阅读模拟练习题:示意图题。What'ssofunny?JohnMcCronereviewsrec
2018-07-09
想要提升雅思阅读的成绩,那么想要同学们平时有没有做一些习题来提升自己的雅思阅读做题能力呢?今天就和出国留学网来看看雅思阅读模拟练习题:段落标题题。雅思阅读模拟练习题:段落标题题Pe
2018-07-09
对于准备考雅思的同学来说,不知道雅思写作作文准备得怎么样呢?今天就和出国留学网的小编一起来了解一下雅思阅读真题以及解析:南极气候。雅思阅读机经真题解析-南极气候Antarctica
2018-04-18
对于准备考雅思的同学来说,不知道雅思写作作文准备得怎么样呢?今天就和出国留学网的小编一起来了解一下雅思阅读真题暗示词有哪些?一、解题暗示词是什么?即在做题过程中,如果按照平常划定位
2018-03-29