If you＇re a regular Internet user， have you ever felt a mounting sense of tension during what seems like an interminable wait for a web page to load？ If so， calm down， you could be on the point of succumbing to a bout of web rage！
According to a recent survey of 1，600 Internet users in the UK， web rage is on the increase， causing short-temperedness and even physical aggression – not necessarily thumping the nearest person， but frustrated bashing of keyboards and over-zealous mouse-clicking！
The top cause of web rage is the frustration of slow-loading web pages， but among other sources of irritation are images that don＇t load， websites that require specific software to run， requests for personal details before being allowed into a site， and ＇help＇ buttons which don＇t really ＇help＇.
Research reveals that Internet users are not generally prepared to wait for more than a minute for a site to load， and will usually go to an alternative site if they feel they＇re waiting too long. This means that web rage could have an important influence in business – with so many choices available on the Internet， consumers will quickly dismiss a site and switch to another if the first one they choose fails to perform according to their expectations.